
At nüülee, sustainability is more than a promise— it’s woven into every fiber of who we are. Born from Mongolia’s nomadic heritage, we embrace the mindset of constant movement and balance with nature. From the gently combed fiber’s of responsibly cared-for goats to the artful finish of each garment, we ensure that every step of our process uplifts local communities, respects the earth, and honors centuries-old traditions. We partner directly with Mongolian herders who practice responsible animal husbandry, preserving the health of their herds and the integrity of the grasslands they call home. Each strand of our cashmere is traced back to these family-run operations, fostering transparency and fair compensation for the skilled artisans who bring our garments to life. Beyond our sourcing, we minimize our footprint through eco-friendly packaging, mindful resource use, and ongoing efforts to support the longevity of nomadic practices. For us, sustainability is an evolving journey—rooted in the past but always moving forward to ensure a future where luxury and responsibility go hand in hand.