nüülee is a luxury cashmere brand that brings Mongolia’s finest treasure to the world—crafted with tradition, designed for today, and based in New York.

a word used by Mongolian nomads meaning “I am moving.” This word embodies the spirit of the nomads reflecting their pastoral and seasonal movements to better pastures. To us, it symbolizes the natural flow of energy in the pursuit of positive change, rooted in timeless tradition.

nüülee supports Mongolian herders and their families by working directly with local communities and manufacturers, ensuring fair compensation, ethical practices, and long-term partnerships that preserve their traditional way of life.

our cashmere is ethically sourced from mongolian herders who practice responsible animal husbandry and environmental stewardship.

at nüülee, we stand apart through our commitment to traceability, sustainability, and craftsmanship. We celebrate Mongolia’s rich heritage by partnering directly with local herders and artisans, ensuring every garment honors centuries-old traditions with integrity. By blending timeless Mongolian craftsmanship with modern design, we create luxury cashmere pieces that connect the world to Mongolia’s culture—bringing its beauty and authenticity to New York and beyond.

mongolian cashmere is renowned for its exceptional softness, warmth, and durability. Sourced from the undercoat of cashmere goats that endure Mongolia's harsh winters, the fibers are incredibly fine. This results in a luxurious fabric that is lightweight yet remarkably insulating. The nomadic herding traditions and sustainable grazing practices ensure that the cashmere is ethically and responsibly sourced, preserving both the environment and the livelihoods of local communities.

if your machine doesn’t offer a specific wool or delicate cycle, don’t worry — you can still safely wash your cashmere. Simply set the water temperature to cold and adjust the spin cycle to the lowest setting. This manual setup mimics the gentle conditions of a wool cycle and helps preserve the softness and integrity of your cashmere.