about nüülee
At nüülee, we are a bridge—between Mongolia and New York, honoring Mongolia’s timeless traditions while embracing modern elegance. Based in New York, we bring you the purest, softest Mongolian cashmere, crafted with care, integrity, and refinement.
Each piece carries a story—of skilled herders, their cherished animals, and ancestral practices that have evolved over millennia to create cashmere of unparalleled softness and enduring beauty.
nüülee
from the Mongolian word for nomad - nüüdelchin. We are inspired by the Mongolian nomads that embody a profound harmony with nature, resilience, and a timeless sense of freedom.
nüülee
üül means cloud in Mongolian - soft and weightless, like cashmere.
nüülee
a word used by Mongolian nomads meaning “I am moving.” This word embodies the spirit of the nomads reflecting their pastoral and seasonal movements to better pastures- to more protective places- in order for their herds to thrive.
Inspired by the concept of continuous movement, nüülee reflects the natural flow of energy in the pursuit of progress, rooted in tradition. The name itself symbolizes forward motion, embodying our commitment to innovation, sustainability, and timeless luxury.
nüülee is more than a brand—it’s a philosophy. We design with intention, create with respect, and connect with the world through pieces that endure beyond trends. With an eye toward the horizon, we craft luxury that is responsible, adaptive, and built for the future.
