at nüülee, Mongolia isn’t just our inspiration—it’s our roots.
founded by a team spanning Mongolia and New York, with Mongolian-born founders whose families and homes remain deeply connected to the land, nüülee was created to share the beauty of Mongolian cashmere through our own modern perspective.
from the Mongolian word for nomad - nüüdelchin. we are inspired by the Mongolian nomads that embody a profound harmony with nature, resilience, and a timeless sense of freedom.
üül means cloud in Mongolian - soft and weightless, like cashmere.
a word used by Mongolian nomads meaning “I am moving.” this word embodies the spirit of the nomads reflecting their pastoral and seasonal movements to better pastures- to more protective places- in order for their herds to thrive.
we work closely with the herders, families, and communities who have cared for cashmere goats for generations. these are personal relationships built over time, grounded in trust, mutual respect, and a shared love for the land that has shaped us all. Their knowledge, traditions, and way of life are woven into everything we create.
designed in New York and crafted in Mongolia, our collections bring together timeless craftsmanship and contemporary design. we honor the spirit of Mongolia while creating pieces that feel effortless, refined, and made to be lived in today.
at nüülee, exceptional cashmere is about more than just quality—it’s about knowing where it comes from, honoring the hands that made it, and sharing the journey behind every piece. from the herders and artisans to the finished garment, we believe every step matters. we are committed to transparency in our process, ensuring that the people, practices, and places behind our cashmere are respected and valued.
we work closely with the herder families and artisans who bring each piece to life, maintaining a connection to every stage of the process. from the careful combing of cashmere goats during the spring season, to the hand-sorting of fibers and the skilled craftsmanship of Mongolian makers, every step reflects generations of knowledge and care.
these relationships allow us to create with intention—supporting the communities behind our materials, respecting traditional craftsmanship, and being mindful of the delicate landscapes where our cashmere begins. we believe sustainability is not just about the final product, but about the entire journey that brings it to life.
every nüülee piece carries a story—of the people behind it, the landscapes it comes from, and the generations of care woven into every fiber.
